With spring in the air, it seems fitting to talk about a paid market research opportunity we had last year that was all about Mother Nature. This project was with a well-known wildlife and conservation charity, who wanted to make improvements to their membership offering and better safeguard the environment
Good user recruitment means finding the right participants for each piece of research. However, sometimes projects require hard-to-reach profiles, unique behaviours or specific experiences. When your ideal users are more of a challenge to find, it can push back deadlines and add delays to your timeline. Or, even worse, it
This image has been doing the rounds on social media again and it makes a great point about personas. Obviously Prince Charles and Ozzy Osbourne are very different people, but the truth is that they share quite a few demographic details. This is the thing about personas: they rarely are
Now we are nearing Christmas and the end of 2021, we at PFR, are reminiscing on the year of research that has just been. Thousands of participants took part in paid research with us in a wide range of topics. From research about the health of the nation, to what
It’s an undeniable fact: behaviour questions are critical to surveys. We’d go as far as to say behavioural questions are the most important questions in surveys – these are the questions that get into the audience’s real-life experiences and the participants’ decision-making processes. Any good survey should include
Choosing the right user recruitment agency to source participants for your research can often be a comparison exercise – especially when it comes to budgets and prices. It’s usually a balance between who can deliver the most within your budget, who can turn it around the quickest and who can
The comprehensive changes to the processes surrounding the import and export of goods in recent times have forced both private and public organisations to quickly turn around processes, legislation updates and new products for businesses looking to move products globally. With Brexit becoming a reality, government agencies – including our client
In 2021, more so than any other before, the National Health Service has been the nations’ pride and joy. The NHS is one of the most recognisable and loved institutions in the world and the world’s fifth largest employer, having worked tirelessly to keep the UK healthy whilst fighting
Inclusivity isn’t a fad, or a trend; it is an absolute necessity. Whether that is finding the right accessibility participants or making sure you have a range of people with different ethnic backgrounds sharing their feedback with you, the buck stops with the user researcher when it comes to
Recruiting the right business owners and senior decision-makers for user research or usability testing is hard work, and it is made harder when you need to find individuals who are not familiar with your organisation. Getting feedback from people who don’t know your products or services – and, therefore, are
We are very pleased to announce that People for Research has achieved MRS Recruiter Accreditation status.
With financial fraudsters getting smarter each year, it’s no surprise that two-thirds of us are concerned that Covid-19 has allowed even more opportunity for financial scammers: our reliance on tech has increased, we’re more vulnerable and trusting in this often lonely period, and fraudsters have had a whole