Today is World Inclusion Day 2023! It’s a day to come together in celebration for individuals of all races, genders, groups and abilities in the hope of creating a more compassionate society where all feel included. For the User Research industry (UR), it’s an opportunity to reflect on
When planning user recruitment, we usually focus on sourcing participants that are not biased (in a positive or negative way) towards a particular service or product, but in some cases nothing will replace talking to a "biased" audience: the users that directly engage with a company, brand, product
Back in November 2021, People for Research worked closely with Deloitte who were responsible for organising one of the biggest trials of biometric technology ever conducted in the UK for their client, the Home Office’s Joint Security and Resilience Centre (JSaRC). The overall goal: to stimulate innovation in the
With spring in the air, it seems fitting to talk about a paid market research opportunity we had last year that was all about Mother Nature. This project was with a well-known wildlife and conservation charity, who wanted to make improvements to their membership offering and better safeguard the
Good user recruitment means finding the right participants for each piece of research. However, sometimes projects require hard-to-reach profiles, unique behaviours or specific experiences. When your ideal users are more of a challenge to find, it can push back deadlines and add delays to your timeline. Or, even
This image has been doing the rounds on social media again and it makes a great point about personas. Obviously Prince Charles and Ozzy Osbourne are very different people, but the truth is that they share quite a few demographic details. This is the thing about personas: they rarely are
Now we are nearing Christmas and the end of 2021, we at PFR, are reminiscing on the year of research that has just been. Thousands of participants took part in paid research with us in a wide range of topics. From research about the health of the nation, to what
It’s an undeniable fact: behaviour questions are critical to surveys. We’d go as far as to say behavioural questions are the most important questions in surveys – these are the questions that get into the audience’s real-life experiences and the participants’ decision-making processes. Any good survey
Choosing the right user recruitment agency to source participants for your research can often be a comparison exercise – especially when it comes to budgets and prices. It’s usually a balance between who can deliver the most within your budget, who can turn it around the quickest and who can
The comprehensive changes to the processes surrounding the import and export of goods in recent times have forced both private and public organisations to quickly turn around processes, legislation updates and new products for businesses looking to move products globally. With Brexit becoming a reality, government agencies – including our client
In 2021, more so than any other before, the National Health Service has been the nations’ pride and joy. The NHS is one of the most recognisable and loved institutions in the world and the world’s fifth largest employer, having worked tirelessly to keep the UK healthy whilst fighting
Inclusivity isn’t a fad, or a trend; it is an absolute necessity. Whether that is finding the right accessibility participants or making sure you have a range of people with different ethnic backgrounds sharing their feedback with you, the buck stops with the user researcher when it comes to